AKIMBO is a method for critically engaging type design. There are a plethora of type foundries better equipped to make beautiful sans-serif typefaces, lovely script and hand lettered fonts, and stunning text fonts. This foundry is engaged in making type as an instructive practice, to lift the veil of the designer’s work, and to critically grapple with contemporary type practices.
Too often both graphic and type designers create without answering why they are doing it, or, more importantly, what it means as it enters the world. All visual work enters and shapes a public culture—AKIMBO seeks to enter into culture with intentionality. Intentionality doesn’t need to equate to a capital usefulness as most type foundries, rather, intentionality might mean to push a technical form, to expand typographic environments, or converse where others might find it uncomfortable.